Talk2all Card Partner Guide | Target your cross-border travel demographic for more efficient card promotion

"The product is good, the price is acceptable, but customers just won't buy it..."

"Some customers are interested, but after a few words, nothing comes of it..."

"I posted on WeChat Moments, but nobody responds..."

Dear Talk2all partners, have you ever had this experience? You put in a lot of effort and resources to promote your service, but the results are disappointing. Don't worry, you might not be using the right approach!

Almost everyone who travels abroad needs internet access. The key is to make customers feel, "What I need is a Talk2all card." Today, we've compiled a list of key cross-border travelers to understand their true needs and help you get started quickly!

1.Young People: Afraid of Hassle, Seeking Affordability

● Travel Needs: This group typically travels abroad occasionally or for the first time, with limited budgets but a strong desire for a great experience. They are willing to spend on food, drinks, and entertainment, but absolutely do not want to spend a fortune on data. 

● Key Recommendation: High cost-effectiveness. One-time purchase, lifetime validity, zero monthly fee, no contract. Prices as low as 3 yuan/day, significantly cheaper than international roaming.

2. Families: Seeking Stability, Pursuing Sharing

● Travel Needs: Families traveling with children or elderly people face a lower margin for error when traveling in large groups. They are willing to pay a little more for reliable service, but absolutely do not want to lose contact or get separated in a foreign country. 

● Key Recommendation: Supports Hotspot Connection. One SIM card for the whole family, with stable signal whether at the beach or on the road. The primary SIM card does not need to be removed; domestic text messages and calls can still be received.

3.Business Travelers: Efficiency and Practicality

● Travel Needs: Business travelers have limited time, their itineraries often change unexpectedly, and their work network requirements are higher. They are willing to pay for convenience, but they absolutely do not want to be unable to function during urgent work situations.

● Key Recommendations: Online management, access to overseas applications. Supports online inquiry and top-up at any time; works normally with office software such as WeChat and DingTalk; also allows access to overseas applications such as Gmail, WhatsApp, and Google.

4.Retirees: Convenience and Ease

● Travel Needs: Middle-aged and elderly people usually travel abroad in groups. They are most afraid of two things: language barriers and not being able to use their mobile phones. They don't need the cheapest option, but they definitely need the most convenient one. 

● Key Recommendations: Coverage of 200+ countries/regions, plug and play. Order and receive the SIM card before departure, and have internet access as soon as you arrive. One SIM card works continuously, eliminating the need to frequently buy and change SIM cards when traveling to multiple countries, and automatically switches to the local network upon arrival.

SIM Card vs eSIM: Which to recommend?

If the customer's phone supports eSIM, we recommend eSIM first. No need to wait for delivery, no need to insert a SIM card, just scan and use – a more convenient and seamless experience, especially suitable for customers who decide to travel on short notice. 

If the customer's phone doesn't support eSIM, or they prefer to have a physical SIM card for peace of mind, then we recommend the Talk2all physical SIM card. Both options can be explained; the key is to let the customer know they have a choice.

Identify your target audience's pain points and tailor recommendations accordingly, making sales a breeze! Talk2all cordially invites more partners to join our Talk2all partnership. We will provide you with full support and customized services. If interested, please contact customer service: +86 15200337571 (WeChat ID is the same).